Work Experience

VP of Design / Jan, 2016 – May, 2018

Talla is an early-stage VC backed startup, looking to automate tasks for enterprise companies using Artificial Intelligence, Machine Learning, and chatbots.

  • Created complicated conversational interfaces, users flows, and experiences across multiple projects and chat platforms.
  • Managed multiple UX and UI designers across several marketing and product initiatives.
  • Consistently delivered high-quality designs for the marketing team including banners, handouts, and display tables.
  • Helped to quickly define and deliver quality user experiences in order to determine the best path forward.

Creative Director / Jun, 2014 – Dec, 2015

Drync is an iOS application that allows users to scan wine labels to learn, rate, and even purchase wine to be delivered to their door.

  • Brought on to help completely over-haul the UX/UI of the iOS app, web, and mobile web experiences.
  • Worked closely with iOS developers on interactions, animations, and transitions in order to take create an engaging experience.
  • Delivered eye-catching signage, stickers, and displays that were used to elevate brand awareness inside of wine and liquor stores across the country.
  • Worked with product and engineering teams to deliver on new features such as wine clubs and multiple wine recommendation experiences.
  • Helped increase sales by optimizing and streamlining the wine bottle scanning flows and checkout processes.

Creative Director – Ad Products / Jul, 2012 – Jun, 2014

  • Responsible for user experience and creative direction across all mobile ad products, consumer mobile apps, and websites.
  • Worked on large consumer initiatives which included User Research and testing.
  • Engaged with large cross-functional teams including leads across the organization from around the world.
  • Worked to solve complicated product issues by unifying the UX/UI of major ad products and addressing the needs and concerns of multiple teams within the org.

Creative Director / Jul, 2008 – Aug, 2012

  • Responsible for the design of the company site, marketing collateral, and products including social web games, iPhone apps and web sites.
  • Art directed freelance designers/internal artists and worked closely with dev team to bring web projects to completion.
  • Often hand coded HTML/CSS and helped large social networks customize viximo content to fit their own look and feel.

Creative Director / Jul, 2006 – Jul, 2008

  • Responsible for all web creative, marketing collateral, and MMORPG/Virtual World UI elements including game UI.
  • Created game cards which were sold nationally in Target stores.
  • Art Directed a team of Senior Designers to help with web initiatives.

CoolBlue Interactive
Creative Director / Jul, 2004 – Jul, 2005

  • Started as lead designer and worked up to Creative director role.
  • Balanced multiple projects on different timelines while directing Jr. Designers.
  • Worked directly with dev team to ensure quality all the way to project completion.
  • Worked directly with clients, scheduled design reviews and gave design presentations and creative pitches.

Web Designer / Jul, 2000 – Jul, 2003

  • Maintained and created company web presence and marketing collateral.
  • Worked on several client projects including large flash presentations, websites, email newsletters, brand identity and marketing collateral.
  • Managed high priority image project for Starwood Hotels Worldwide.


Plymouth State University
BFA Graphic Design / 1996 – 2000


UX Design, Product Design, Interaction Design, Interface & Visual Design, Art Direction, Content Strategy, Wireframing, Prototyping, User Research, Branding/Identity, Print, CSS/HTML, Chat UX, Conversational UI, iOS/Mobile Design


During my time at CoolBlue I was lucky enough to have been awarded several accolades including:

“Outstanding Website” – WebAwards
Awarded twice for two separate projects / 2006

“Standard of Excellence” – WebAwards
Awarded twice for two separate projects / 2006

“Best Arts Website” – WebAwards
Awarded for work on the San Jose Repertory Theater website / 2005

“Gold – Best Home Page Design” – Davey Award

“Outstanding Website” – WebAward